活动营销能够更充分、更直接地与目标受众形成沟通．促进销售的效果也非常明显,而且这种效果便于考量。这也是策划人与客户对活动营销情有独钟的原因之一。真正的活动营销不仅包括具体活动的策划与实施．同时还应该包括在具体活动执行过程中系列媒体手段的配合、应用,所有的传播手段均应该以策划出的营销活动为核心展开。那如何才能作好活动营销呢?笔者根据自己的一些经验,总结出以下几点与大家共同分享。首先,营销活动的策划要到位,要有创意,但不能单纯的追求创意而忽略执行系数的掌控。在 Campaign marketing can communicate more fully and directly with the target audience. The effect of sales promotion is also very obvious, and this effect is easy to consider. It is also one of the reasons why planners and clients have a vested interest in event marketing. Real campaign marketing includes not only the planning and implementation of specific activities. At the same time, it should also include the cooperation and application of a series of media means during the implementation of specific activities. All the means of communication should focus on the planned marketing activities. Then how to make the event marketing? I based on some of my own experience, summed up the following points to share with you. First of all, the planning of marketing activities to be in place, to be creative, but not simply the pursuit of creativity and ignore the control of the execution coefficient. in