随着社会经济发展水平的提高,出现了一个市场营销很难解决的问题,那就是同样满足消费者核心价值需求的产品趋于同质化,产品质的差异化的消失。虽然很多企业都在原有的市场营销理论基础上探索一条差异化发展的道路,但技术的完全成熟造成这种差异化设想是短期的甚至是难 With the improvement of social and economic development, there is a problem that marketing is hard to solve. That is to say, the products that meet the needs of consumers’ core values ​​tend to be homogenized and the differentiation of product quality disappears. Although many enterprises are exploring a differentiated road of development based on the original marketing theory, it is short-term and even difficult that technology’s full maturity makes this difference