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市场营销策划是对企业未来营销行为的超前决策,激烈的市场竞争使得营销策划关乎企业的生存和发展。当前波及全球的经济危机让我们重新审视市场,中国企业要根据实际情况变通自身的营销策略。
Marketing planning is a forward-looking decision of the future marketing activities of enterprises, fierce market competition makes marketing planning related to the survival and development of enterprises. The current global economic crisis let us re-examine the market, Chinese enterprises should be based on the actual situation of its own marketing strategy.