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经历2005年的“拐点”后,我国报业在2006、2007年爆发出巨大的创新热情,通过观念创新、体制创新和载体形态的创新,寻求形式的突破和经营思路的革新。但在以创新为主要表现形式的报业竞争策略背后,隐藏着三大误区。误区一:一切新技术都是适用的近一两年,我国报业在开发新的传播技术和新的传播渠道方面的成效有目共睹。但是,报业创新大潮的背后,也暴露出浮躁和盲目的心态。短时间内创新举措的层出不穷恰恰也从另外一方面说明了一哄而起、饥不择食的浮躁心理,缺乏冷静思考的理性。
After experiencing the “inflection point” in 2005, the newspaper industry in our country broke tremendous enthusiasm for innovation in 2006 and 2007 and sought breakthroughs in form and innovation in business ideas through the innovation of concept, system innovation and carrier form. However, behind the newspaper competition strategy with innovation as its main manifestation, there are three major errors hidden. Misunderstanding 1: All new technologies are applicable for nearly a year or two. The effectiveness of our newspapers in developing new communication technologies and new communication channels is obvious to all. However, behind the tide of newspaper innovation, it also reveals impetuous and blind mentality. An endless stream of innovations within a short period of time is just another explanation from the other side of the rush into a boast, impulsive eating impulsive psychology, lack of calm thinking rational.