在媒体争夺受众、打造品牌的角逐中,“新闻策划”是个重要手段。然而,为什么有的新闻策划能够如愿以偿,实现最佳传播效果,有的却事与愿违,受众寥寥,效果欠佳呢?其原因是复杂的,也是多层面的。其中,能否使新闻策划与报道对象、采访环境的客观实际相吻合,是一个愈来愈不可忽视的 In the media competition for the audience to create brand competition, “news planning” is an important means. However, why some news programs can only get what they want to achieve the best dissemination of results, but some contrary to expectations, the audience a handful, the effect is not good? The reason is complex and multi-faceted. Among them, whether it can match the objective of news planning with the target audience and interview environment is an increasingly important issue