提起动漫产业,人们马上会联想起米老鼠、唐老鸭这些耳熟能详的卡通形象。作为以卡通动画、网络游戏、手机游戏、多媒体等为主要生产内容的产业,动漫具有当今知识经济的全部特征,涵盖了艺术、科技、传媒、商业、娱乐等多种行业,并且为信息化赋予了新的内涵,被视为21世纪创意经济中最有希望的朝阳产业,是体现知识和智慧的创意产业。 Mention the animation industry, people will immediately think of Mickey Mouse, Donald Duck these familiar cartoon image. As an animation industry with cartoon animation, online games, mobile games and multimedia as its main content, animation possesses all the features of today’s knowledge-based economy and covers a wide range of industries such as art, technology, media, commerce and entertainment, The new connotation is regarded as the most promising sunrise industry in the creative economy in the 21st century. It is a creative industry that embodies knowledge and wisdom.