近年来电视的快速发展，使多数地方的电视媒体迈进了多元化竞争的市场格局，竞争的压力使所有的电视台都感到改革迫切，纷纷从节目、管理、人事制度等各个方面进行改革。所有改革都是一个目的，即提高电视媒体的社会影响力和竞争能力。在竞争战略中，成本战略是普遍采用的战略 In recent years, with the rapid development of television, the television media in most places have entered the market pattern of diversified competition. The pressure of competition has made all television stations feel the urgency of reform and successively carried out reforms in various fields such as programs, management and personnel system. All reforms are an end to the social media influence and competitiveness. In competitive strategy, cost strategy is a commonly used strategy