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随着新媒体时代的到来,由于新媒体具有新颖的内容和多样化的形式,对传统媒介的传播方式产生了很大的冲击和影响,传统的广播音乐节目已经难以适应时代的发展要求。广播音乐节目作为一种文艺类的广播节目,集审美鉴赏和音乐视听于一体,如何在新媒体时代下进行变革与创新,适应听众新的需求变化,已经成为广播单位需要重要考虑的问题。本文就对新媒体时代广播音乐节目的创新策略进行分析。
With the advent of the new media era, the new media has had a great impact and impact on the way of dissemination of traditional media because of its novel content and diverse forms. Traditional radio and television programs have been difficult to adapt to the requirements of the times. As a kind of radio program of literature and art, radio music program integrates aesthetic appreciation and music viewing. How to make changes and innovations in the new media era and adapt to the new changes in audience demand has become an issue that broadcasters need to consider in an important way. This article analyzes the innovative strategies of broadcasting music programs in the new media era.