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2001年年末～2002年年初,零点调查和指标网(www.horizonkey.com)通过刘普通消费者品牌感受的测试,推出品牌系列研究成果,其中包括零点调查从1998年就开始进行的特定品牌对于产品的代表性程度研究,品牌人格化特征研究以及消费者个人生活中的品牌文化研究三个组成部分。其中就品牌对产品的代表性程度的考察,采用了随机抽样的方式,对北京、上海、广州、武汉、成都五个城市2120位18岁-60岁的居民进行了入户访问。
From the end of 2001 to the beginning of 2002, the Zero Survey and Indicators Network (www.horizonkeykey.com) launched the brand series of research results through tests conducted by Liu’s ordinary consumer brands, including zero-point surveys conducted in 1998 on specific brands. The research on the degree of representativeness of the product, the research on the personality of the brand, and the study of the brand culture in the consumer’s personal life are three components. Among them, the brand’s representativeness of products was investigated using a random sampling method, and 2120 18- to 60-year-old residents from five cities in Beijing, Shanghai, Guangzhou, Wuhan and Chengdu were visited.