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相比前两年的价格之争,2007年的客车行业显得更加和谐,各企业重视产品、技术、服务的综合实力,将价格竞争导向品牌竞争。这其中不得不提的是中国客车行业的龙头企业——宇通,因为宇通占据着市场的第一份额,其一举一动对行业都起着重要的影响作用。宇通的品牌之路不仅推动着自身稳步持续地发展,同时也为行业提供了借鉴之道。
Compared to the price competition of the previous two years, the passenger car industry in 2007 appeared to be more harmonious. All enterprises attached importance to the comprehensive strength of products, technologies and services and guided the price competition to brand competition. One of the most notable things to mention here is Yutong, the leading Chinese bus company. As Yutong occupies the first share of the market, every move of its kind has an important influence on the industry. Yutong’s brand road not only promoted its steady and continuous development, but also provided a reference for the industry.