驰名商标,简单地说,就是那些为相关范围内的公众广为知晓的商标。驰名商标所有人的信誉、该商标在市场竞争中所处的地位、它所代表商品(或服务)的质量以及质量的长期稳定程度,一般地说,也会为这一范围内的公众所普遍了解。 一个驰名商标可以向购买者传递大量的有关它所代表的商品(或服务)的信息——优良的质量、质量的长期稳定性、对购买者消费习惯的适应程度及其心理享受的满足程度等等。这些经过市场长期考验的信息既简比了购买者的购买行为,也简化了销售者的销售行为。换言之,购买者在购买时无须逐一地去了解上述各种信息,而只须认准该商标即 Well-known trademarks, in short, are those that are widely known to the public in the relevant area. The reputation of a well-known trademark owner, the position of the trademark in the market competition, the quality of the goods (or services) it represents, and the long-term stability of the quality, in general, will also be common to the public in this area. To understanding. A well-known trademark can convey to buyers a large amount of information about the goods (or services) it represents—excellent quality, long-term stability of quality, suitability for buyers’ consumption habits, and satisfaction of psychological enjoyment, etc. Wait. These long-term tests of the market’s information are both simpler than the purchase behavior of the buyer and also simplify the sales behavior of the seller. In other words, the purchaser does not have to go through the various information mentioned above one by one, but only has to look for the trademark.