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前一段时间人们经常能在媒体中看到这么一则百事的广告:一个瘦弱的小个子与一个大力士扳手腕。眼看快要输了,这时他铆足了劲儿嘴里发出“哎、哎、哎”的声音并扳赢了大力士,广告最后喊出了“爱中国”的口号并出现一个竖起双手大拇指的手势。除了广告《扳手腕篇》之外,同期还出现了《求婚篇》、《足球篇》、《格里杰夫爱中国篇》等另外几则类似的广告,广告中也均出现了上述的口号和手势。一时间大家都对这几则广告议论纷纷,网友们也对广告的恶俗和其不知所以然进行了抨击。那么百事为什么要拍这样的广告呢?为什么它要打着“爱中国”的宣传语呢?
Some time ago people often see in the media such a Pepsi ads: a thin man and a strong man wrench. As soon as he was about to lose, he riveted his mouth with a sound like “hey, hey, hey” and won the warrior. The ad shouted out the slogan “Love China” and a Hands up gesture with thumbs up. In addition to the ads Wrestling Wrist, other similar advertisements such as “Marriage Articles,” “Football Articles,” “Griffin Love China,” also appeared in the same period, and the above slogan also appeared in advertisements And gestures. For a time we all talked about these ads are numerous, users are also advertising the vulgar and I do not know why it was criticized. So why did Pepsi shoot such an advertisement? Why did it want to name the “Love China” message?