随着国民经济的快速增长,社会对市场营销专业人才的需求量越来越大。而市场营销课程又是市场营销专业的重要教学内容,在此就显得尤为重要。但是在实际教学中,由于市场营销课程的教学理念、教学方法、教学内容等偏离人才培养的目标,使得许多市场营销专业学生在毕业后很难满足企业的需求。因此,国内的各大高职院校有必要对市场营销课程实施改革。 With the rapid growth of the national economy, the demand for marketing professionals in the society is growing. The marketing course is an important marketing professional marketing content, in this it is particularly important. However, in actual teaching, many marketing students are difficult to meet the needs of enterprises after they graduate because of the teaching ideas, teaching methods and teaching content of marketing courses deviate from the goal of personnel training. Therefore, the domestic major vocational colleges are necessary to implement the reform of marketing courses.