当前,许多农户的销售渠道比较单一。仍然靠传统方式自己推销。每年各地的农产品销售难问题屡见不鲜。因此。为解决农产品销售难题,网络助销开始兴起,但在发展过程中出现许多问题。笔者认为,网络助销的观念和模式需在以下3个方面进行转变。1.重宣传,提升品牌认可度长期以来,农户往往在农产品上市遇到销售难时,才想起在网上促销,结果效果并不明显。特别是一些应时鲜果,由于销售时间短,有许多来不及卖掉,只好烂在地里。对此,々家指出,依靠网络助销要注重平时的宣传,提升 At present, many farmers have relatively simple sales channels. Still rely on the traditional way to sell themselves. Every year around the difficult sale of agricultural products are common. therefore. In order to solve the difficult problem of agricultural product sales, the marketing aid has started to rise, but many problems have appeared in the process of development. The author believes that the concept of network marketing and the model needs to be in the following three aspects of change. 1. Redissemination of publicity and promotion of brand recognition For a long time, farmers often encountered difficulties in selling agricultural products when they were listed on the market and only remembered promoting online. The result was not obvious. In particular, some timely fresh fruits, due to the short sales, there are many too late to sell, had rotten in the ground. In this regard, 々 home pointed out that relying on the network to help pay attention to promoting peacetime promotion