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随着市场经济的不断发展,人们的要求其越来越严格,独特的包装是吸引消费者购买商品的最佳方式,而与区域文化相结合的包装艺术设计越来越引人注目。本文通过介绍现代包装艺术设计的基本形式,分析了地域文化在现代包装艺术设计中的影响。
With the continuous development of the market economy, people are demanding more and more strict packaging. Unique packaging is the best way to attract consumers to buy goods. Packaging art design combined with the regional culture is attracting more and more attention. This paper introduces the basic form of modern packaging art design and analyzes the influence of local culture in the design of modern packaging art.