在市场经济运行和国际经营中,企业要成为竞争的强者,实施“名牌战略”尤为重要。然而,名牌战略还需配以经营策略。世界知名企业在创名牌道路上,推出了诸多经营绝招,保证了企业参加市场营销和竞争优胜。这些让人叫绝的经营艺术,是企业产品创名牌的推进器。我们的企业可借鉴这些成功做法,加快实施名牌战略,获取名牌效益。 In market economy operation and international operation, it is particularly important for companies to become strong competitors and implement “brand strategy.” However, the brand strategy also needs to be matched with business strategies. The world-famous companies have launched numerous business tricks on the road to creating famous brands, ensuring that companies participate in marketing and competition. These embarrassing management arts are the propellers of brand names for enterprise products. Our companies can learn from these successful practices, accelerate the implementation of brand-name strategy, and gain brand-name benefits.