红墙绿瓦历来是北京故宫紫禁城的皇帝的专属颜色,王家气派。2011CHIC北京时装之都主题展的造型设计将北京故宫城墙红色与鸟巢结构巧妙的融合一体,展现了气势非凡的独特品牌集群景现,配合以故宫红色大门为背景的时装秀,吸引了众多参展商驻足观看洽谈,有人戏称为“红色鸟巢”。明眼人看得出,参加本届北京时装之都主题展的不少是北京家喻户晓的重量级老品牌。这些品牌与北京的服装业同龄,见证和代表着这段不寻常的历史。这些品牌重拳出击参展有两个主要原因。其一,时装之都主题展代表北京品牌整体形象,那是一台戏啊,老品牌不可或缺;其二,老品牌经过几十年积累沉淀,厚积薄发是时候了,集体亮相有品牌集群轰动效应。我们身边铜牛、红都、天坛、雷蒙等已经有了几十年品牌史。比如铜牛品牌起于五十年代,其名不知是否源于颐和园昆明湖畔那头镇 The Red Wall Green Wagon has always been the exclusive color of the emperor of the Forbidden City in the Forbidden City of Beijing. The design of the 2011 CHIC Beijing Fashion Center Theme Design combines the red of the Forbidden City Wall with the bird’s nest structure to show the unique and unique brand cluster landscape. The fashion show with the Red Gate of the Forbidden City attracts many exhibitors. Stop to watch the talks, someone dubbed the “Red Bird’s Nest”. People with discerning eyes can see that many of the theme exhibitions that participated in this year’s fashion capital of Beijing are well-known heavyweight old brands in Beijing. These brands are the same age as Beijing’s clothing industry, witnessing and representing this unusual history. There are two main reasons for these brands to participate in the show. First, the theme exhibition of the fashion capital represents the overall image of the Beijing brand. It is a play, and the old brand is indispensable. Second, it is time for the old brand to accumulate and accumulate over the past few decades. The collective appearance has a brand cluster sensation. effect. Around us, copper cattle, Red Capital, Temple of Heaven, and Raymond have had decades of brand history. For example, the brand of Tong Niu started in the fifties. Its name does not know whether it originated from the town of Kunming Lake in the Summer Palace.