随着网络技术的不断革新以及网路用户的不断增加,越来越多的人开始通过网络从事各种社会生产活动。不仅如此,网络广告在飞速发展的网络时代下应运而生。因此,对于企业网络广告来说,弄清视觉传达设计研究对于企业网络广告传播具有重要意义。鉴于此,本文从理论出发首先阐述了现代网络广告视觉传达设计的原则,接着针对企业网络广告的视觉传达设计进行了探究工作,并给出一些建议和参考,希望可以为企业网络广告的发展提供一定的参考价值。 With the constant innovation of network technology and the increasing number of Internet users, more and more people start to engage in various social activities through the Internet. Not only that, online advertising in the rapid development of the Internet era came into being. Therefore, for enterprise online advertising, it is of great significance to clarify the design of visual communication design for the dissemination of corporate network advertising. In view of this, this dissertation first elaborates the principle of visual communication design of modern online advertisement from the theory, then explores the visual communication design of enterprise online advertisement, and gives some suggestions and references in the hope of providing the development of enterprise network advertisement Certain reference value.