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进入21世纪,随着武汉经济的快速崛起,各类武汉本地的优质商品逐步走进全国的市场,同时武汉地区服装品牌的也随之进入国内市场,由此武汉本土的品牌服装文化意识才开始萌芽。本文在对武汉市规模较大服装企业进行调研的基础之上,以期为武汉地区整体知名服装品牌提出理论参考,为推动武汉市打造商业品牌之都而助力。
Into the 21st century, with the rapid rise of Wuhan’s economy, all kinds of local high-quality goods in Wuhan gradually into the national market, while the Wuhan area apparel brands will also enter the domestic market, which Wuhan local brand clothing culture awareness began bud. Based on the investigation of large-scale garment enterprises in Wuhan, this paper aims to provide theoretical reference for the whole well-known clothing brand in Wuhan and help to promote the building of a commercial brand in Wuhan.