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全球“美国化”主要指自20世纪以来美国大众文化对其他国家文化发展的影响,这种全球现象越来越引起学者们的关注,本文作者考察了美国学术界、欧洲学术界以及非欧美学术界关于这一问题的研究概况,并在此基础上提出了自己的看法。作者认为,全球“美国化”是各国所面临的一种无法回避的现象,似乎导致它们的社会在表面上向美国文化的趋同。其实,“美国化”不会带来不同文化发展的单一化或同质化,只会促进其他国家文化从“传统”向“现代性”的转变,或者在“传统”中注入更多的“现代”因素,而不会改变世界文化发展的趋势。
Global “Americanization ” mainly refers to the impact of American mass culture on the cultural development of other countries since the 20th century. This global phenomenon is attracting more and more scholars’ attention. The author examines the influence of American academia, European academia, European and American academia on the issue of research profiles, and on this basis put forward their own views. The author believes that global “Americanization ” is an unavoidable phenomenon confronting all nations and appears to result in the superficial convergence of their society to American culture. In fact, “Americanization ” will not bring about the homogenization or homogenization of different cultural developments, and will only promote the transformation of culture in other countries from “tradition ” to “modernity ”, or in the “traditional ”Into more “ modern ”factors, without changing the trend of world cultural development.