论文部分内容阅读
随着经济体制改革的深入发展,我国正从传统的计划经济模式走向市场经济。同时,伴随着商品供应的日益繁荣,市场主体也在发生着变化,我们所面临的市场也正逐步由过去的卖方市场转化为买方市场。所有这些都迫使我们的企业在经营管理上彻底改变陈旧的经营观念和行为方式,用全新的市场营销管理来替代传统的销售管理。但是,由于长期的计划经济体制所形成的陈旧观念根深蒂固的影响,许多企业在具体实施市场营销管理时,都或多或少地带有传统体制的印记,不同程度地患上了“市场营销近视症”。这一症状的主要特征,就是企
With the further development of economic system reform, China is moving from a traditional planned economy model to a market economy. At the same time, with the increasing prosperity of commodity supply, market players are also undergoing changes. The markets we face are gradually being transformed from the past seller’s market to the buyer’s market. All this forces our company to completely change the old business ideas and behaviors in the management, and replace the traditional sales management with new marketing management. However, due to the deep-seated influence of the long-term plan economy system, many companies have more or less embodies the traditional system when they implement the marketing management, and they have suffered from different levels of marketing myopia. disease". The main feature of this symptom is the enterprise