电视作为大众媒体的代表,有着传播范围广、强制性、单向性的特征。近年来,一些交互性强、受众参与度高的媒介形式依托网络和手机媒体,迅猛发展。这种被称为社会化媒体的新媒体形式,对于传统大众媒体产生了巨大的冲击。本文将以微博为例,探析社会化媒体时代,电视媒体可以借助微博之力,对其节目制作、经营理念,提供一系列新变革,开拓电视媒体新的发展方向,使其能够适应新的媒介社会新局面。 As a representative of the mass media, television has the characteristics of wide dissemination, compulsion and one-wayness. In recent years, some forms of media with strong interaction and high participation of the audience have developed rapidly by relying on the internet and mobile media. This new form of media, known as social media, has had a huge impact on traditional mass media. This article will take microblogging as an example to explore the era of social media, television media can make use of the power of microblogging, its program production, business philosophy, to provide a series of new changes, open up new directions for the development of television media so that it can adapt to the new Media society new situation.