有一次,一个食品厂的厂长来找我,让我对他们的包装提提意见。就包装艺术而言,我的知识远不及那些搞设计的专业人员,但我却发现他们用传统的包装盒,确实有很多缺点。北京市用了多少年的包装盒,从形状上看,近乎是两个正方体的组合,似乎符合面积一定时容枳最大的原理,其实我们在设计这一类包装时不应只考虑到数学模式,还要考虑到心理模式。我让他们改成大扁盒,也就是说装同样的糕点,包装盒大了。投入市场后,效果 Once, the director of a food factory came to me and asked me to comment on their packaging. As far as the packaging arts are concerned, my knowledge is far less than that of design professionals. However, I have found that they do have many shortcomings in using traditional packaging boxes. How many years of packaging boxes Beijing used, from the shape point of view, is almost a combination of two cubes, seems to meet the principle of the largest area of ​​time, in fact, we should not only consider the mathematical model in the design of this type of packaging , but also take into account the psychological model. I changed them into large flat boxes, which means that the same cakes were packed and the boxes were big. After putting into the market, the effect