论文部分内容阅读
猴年跃居世界工程机械行业产销呈前两位的柳工公司,鸡年新春喜唱开门红。1月份实现销售收入2.1亿元,同比增长4.1%.产品市场占有率达24.4%,创历史同期最好水平.今年初,国家宏观调控依然持续,工程机械市场需求仍在低谷徘徊.同时,行业竞争加剧,世界同行“巨头”卡特彼勒加速进入中国市场,国内汽车“颈旅”北汽福田、宇通重工也大举挺进工程机械行业。对此,柳工通过冷静分析市场,果■调整产品结构,以新产品的销售扩张形成新的利润增长点,作为公司竞争2004年市场的营销战略,重点向市场推广整机性能均达到国际或国内领先水平的G系列装载机、C系列挖掘机、
Year of the Monkey Leap in the world construction machinery industry was the first two Liugong production and marketing companies, Happy New Year chicken singing good opener. January sales revenue 210 million yuan, an increase of 4.1%. Market share of products reached 24.4%, the best record level over the same period earlier this year, the national macro-control continues, the construction machinery market demand is still hovering at the same time, the industry Increased competition, the world’s counterparts, “giant” Caterpillar accelerated access to the Chinese market, the domestic car “neck tour” Foton, Yutong Heavy Industries also massive into the construction machinery industry. In response, Liugong calmly analyzed the market by adjusting its product structure to create new profit growth points as the company competed for the marketing strategy of the market in 2004. The focus was on marketing to the market that the performance of the whole machine reached international or The leading domestic level G series loaders, C series excavators,