世界大国在国际文化贸易方面的竞争,不仅仅是技术和资本的竞争,更重要的是发展模式之争,谁的文化软实力模式更具有前瞻性,谁就能吸引更多的追随者。环顾当今世界,文化软实力已经成为综合国力竞争的重要组成部分。作为一种国家能力的动态系统,文化软实力包括核心价值观的凝聚力和号召力,多元包容的创新力和参与力,文化产业的生产力和贸易力,广泛传播的亲和力与感染力。历史已经证明:一个世界文化强国必然是一个全球文化贸易的大国,这是由文化软实力的本质和全球化竞争的潮流所决定的。首先,文化的号召力必须通过文化贸易来体现,一个国家的核心价值观,必 The competition among the world’s major powers in international cultural trade is not only the competition between technology and capital, but more importantly, the dispute over the development model and who’s more forward-looking on the model of cultural soft power can attract more followers. Looking around the world today, cultural soft power has become an important part of the overall national strength competition. As a dynamic system of national capabilities, the soft power of culture includes the cohesion and appeal of core values, the diversity and inclusiveness of innovation and participation, the productivity and trading power of cultural industries, the widespread affinity and contagion. History has proved that a world cultural power must be a large country in global cultural trade, which is determined by the essence of cultural soft power and the trend of globalization. First of all, the appeal of culture must be embodied through cultural trade. The core values ​​of a country must