当下的科学技术发展的速度非常快,科学技术的进步也推动着互联网的发展。现在越来越多的人习惯在移动互联网上进行购物,在这种移动互联网的环境中,广大的消费者在购买的特点上和以前也有很大的不同,各大企业在激烈的市场竞争里面生存,需要细致的对消费者的购买特点进行研究,制定出有关的对策。一.现在的营销环境介绍随着移动互联网的普及和进一步的发展,移动支付的方式逐渐被广大的消费者习惯和接受,当今的世界已经进入了 The current development of science and technology is very fast, advances in science and technology also promote the development of the Internet. Now more and more people are accustomed to shopping on the mobile Internet, in this mobile Internet environment, the vast majority of consumers in the purchase of features and before there is a big difference, major companies in the fierce market competition Survival, the need to carefully study the characteristics of consumer purchases, to develop the relevant countermeasures. I. Introduction to the current marketing environment With the popularization and further development of the mobile Internet, the way of mobile payment is gradually used and accepted by the vast number of consumers. The world today has entered