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今年1-6月,上海音响市场上的总销售量为26.1万套。其中,套装音响(台式组合和一体化套装)的销售量达到了21.5万套,在总销售量中所占据的比例达到了82.4%;传统音响(家庭影院和Hi-Fi)的销售量仅为4.6万套,在总销售量中所占据的比例只有17.6%。由此可见,传统音响逐渐沦落为边缘化商品的趋势已日益明显,而不少经销商更是处在了举步维艰的境地。面对如此严峻的市场形势,有不少的传统音响经销商纷纷开始尝试各种新的销售方式,从而使传统音响销售的“第六渠道”悄然光起。
From January to June this year, the total sales volume in the Shanghai audio market was 261,000 sets. Among them, the set of audio (desktop combination and integrated package) sales reached 215,000 units, the total sales accounted for 82.4% of the share; traditional audio (Home Theater and Hi-Fi) sales only 46,000 units, accounting for only 17.6% of the total sales. This shows that the traditional audio gradually reduced to the trend of marginalized products has become increasingly evident, and many dealers is in a difficult situation. Faced with such a harsh market situation, many traditional audio distributors have begun to try various new sales methods, so that the traditional audio sales “sixth channel” quietly light up.