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管理学大师钱德勒指出,“结构跟随战略,战略适应环境”。中国移动于2006年提出“新客户、新话务、新业务”的“三新”战略,以客户、业务、话务为核心,进行新市场开发、新领域拓展、新价值创造,推动企业进入新一轮的快速发展期。中国移动广东公司佛山分公司(简称佛山分公司)积极推进“三新”战略实施,产生了显著效果。但随着经济环境、竞争环境及客户需求的变化,“三新”战略的原有“生态环境”受到了较大的影响,对此,“新客户、新话务、新业务”的战略也需要与时俱进,适时破题,促进企业持续健康成长。
Master of Management Chandler pointed out that “structure follows the strategy, strategy to adapt to the environment ”. China Mobile put forward “three new strategies” such as “new customers, new calls and new businesses” in 2006, and carried out new market development, new field expansion and new value creation with customers, business and traffic as the core , To promote enterprises to enter a new round of rapid development period. Foshan Branch of China Mobile Guangdong Company (hereinafter referred to as Foshan Branch) actively promoted the implementation of the “Three New” strategy and produced remarkable results. However, with the change of economic environment, competitive environment and customer demand, the original “eco-environment” of the “three new” strategy has been greatly affected. In this regard, “new customers, new calls, new Business ”strategy also needs to advance with the times, breaking the topic in time to promote sustained and healthy growth of enterprises.