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在车市销量微增长、利润大幅下滑的市场背景下,车商们不再一味贪大,而是通过各种方式,让营销变得更有创意、更精准,而这一切的重要基础是对各个消费群体的深入了解。80后人群正逐渐成为车市购车的主力。这一被很多人定义为具有独立个性、有思想、彰显个人本色的群体,他们买车看重什么?汽车制造商和经销商如何满足他们多元而极具个性的购车偏好?新华信对于这一群体性别差异的分析或许能给小型车的营销带来一些启示。
In the context of the market with slight growth in auto market and sharp drop in profits, car dealers no longer blindly greedy, but through various means to make marketing more creative and accurate. All of these are the important bases for all Consumer groups in-depth understanding. After 80 people are gradually becoming the main car market car. This is defined as a lot of people with independent personality, thinking, highlighting the true nature of the individual groups, what they buy a car? Car manufacturers and distributors how to meet their diverse and highly personalized car preferences? Xinhua letter for this group of gender The analysis of differences may bring some inspiration for the marketing of small cars.