电信业发展可谓是一日千里:在固网通信领域,电信业务正在由语音通信向多媒体通信转变,随着网络设备的不断推出、运营商基础网络的不断完善,宽带业务已经成为运营商收入的很大来源。在移动通信领域,二代移动通信技术的普及带动了运营商用户量的快速增长,而以此为基础,各种移动通信业务也如雨后春笋般推出。三代移动通信(3G)虽然目前尚没有在全球得到普及,但各国运营商都对3G表示出了强烈的关注,制造商们更是不断在改善其3G产品,并且延伸到业务的开发领域。所有这些都表现出通信产业已经成为经济发展强有力的拉动器。在这种大的背景下,运营商作为电信业务的推出者,也充当着整个电信产业发展的龙头角色。同时,电信业的发展也是在各运营商之间的竞争过程中得以发展的,电信行业的竞争从来没有象今天这样激烈过。从目前的情况看,运营商的竞争也正在由以前的不断在业务种类上推陈出新向加强业务营销、改善服务等方式上转变。每个运营商都因其所在国家和地区文化的不同、人们的消费习惯不同,对其电信业务的推广方式也各有千秋。作为中国的运营商,学习和借鉴其他国家运营商在业务营销方面的经验,对提高自身竞争能力很有裨益。而这也正是在2004年国际通信展上,《通信世界》周刊向读者推出全球10大电信运营商在业务 The development of the telecommunications industry can be described as rapid development: In the area of ​​fixed-line communications, telecommunications services are being transformed from voice communications to multimedia communications. With the continuous introduction of network equipment and the constant improvement of operators’ basic networks, broadband services have become a great revenue for operators source. In the field of mobile communications, the popularization of the second generation mobile communication technologies has led to the rapid growth of subscriber numbers of operators, and on the basis of which, various mobile communication businesses have also mushroomed. Three generations of mobile communications (3G) Although not yet universal in the world, but all countries have shown strong concern 3G operators, manufacturers are constantly improving their 3G products, and extends to the field of business development. All this shows that the telecommunications industry has become a powerful driver of economic development. Under such a big background, operators, as the promoters of telecom services, also play a leading role in the development of the entire telecom industry. At the same time, the development of the telecommunications industry is also developed in the process of competition among various operators. The competition in the telecommunications industry has never been more intense than it is today. Judging from the current situation, the operators’ competition is also changing from previous types of service innovation to ways of strengthening business marketing and service improvement. Each operator has its own culture of different countries and regions, people’s spending habits are different, their promotion of telecommunications services also have their advantages and disadvantages. As an operator in China, learning and drawing on the experiences of other countries’ operators in business marketing will be very helpful to improve their competitiveness. And this is precisely at the 2004 International Communications Exhibition, “Communication World” Weekly readers to launch the world’s top 10 telecommunications operators in the business