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2002—2011这十年,餐饮企业连锁经营推进步伐和速度明显加快,在全国范围内,很多品牌企业跨地区经营,并抢占了当地餐饮业的制高点。企业逐步走向连锁规模化成为这一时期的显著特点,并涌现出一批优秀的连锁餐饮企业,包括小肥羊、乡村基、湘鄂情,以及现在风行的呷哺呷哺等。在这十年里,餐饮行业在竞争格局和餐饮消费行为都在发生巨大变化。从竞争格局来看,一、由单纯的
In the ten years from 2002 to 2011, the pace and speed of the chain operation of catering enterprises have accelerated noticeably. Many brand enterprises across the country have operated across regions and seized the commanding height of the local restaurant industry. The gradual development of enterprises into large-scale chains has become a prominent feature of this period, and a number of outstanding chain catering enterprises have emerged, including Little Sheep, country-based, Hunan, Hubei and Hubei Provinces, as well as the popular fashion and food supply. In the past decade, the restaurant industry is undergoing dramatic changes in the competitive landscape and in the consumption of food and beverages. From the competitive landscape, one, by simple