品牌(英文 BRAND),是商品营销中的一种标记。就其广义的内函而论,即是指该商品所代表的生产企业的综合经济技术文化。因此,品牌的确立,既要使该品牌商品反映企业的综合经济技术文化水平,又要经历社会消费者的长期鉴定和认同,并且在此基础上,由社会消费者最终界定和品评出最优秀的品牌。这就是我们所说的名牌产品。由此可见,品牌是基础,名牌是终极。品牌是企业竖立起的一面竞争的旗帜,而创立名牌也就成了企业长期的营销实践,是品牌产品在“量”和“质”上的统一。这种营销实践的双重成果,是在不断扩大自身的知 The brand (English BRAND) is a mark in commodity marketing. In terms of its broad internal letter, it refers to the comprehensive economic and technological culture of the production company represented by the commodity. Therefore, the establishment of a brand requires that the brand’s products reflect the company’s comprehensive economic, technological, and cultural levels, and that it must undergo long-term identification and approval of the social consumer. On this basis, the social consumer will ultimately define and evaluate the most Excellent brand. This is what we call brand-name products. This shows that the brand is the foundation and the brand name is the ultimate. Brands are the banner of competition that the company erects, and the creation of brand names has become a long-term marketing practice for the company. It is the unification of brand products in terms of quantity and quality. The dual result of this marketing practice is the constant expansion of its own knowledge.