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生产者或经营者给自己经销的产品规定的商业名称,叫做品牌,它包括产品的名称、术语、标记、图案、标准色及字体等要素。品牌或品牌的一部分依法注册后,称为商标。名牌,就是著名的品牌。名牌的重要标志是产品的科技含量高,资源利用合理,质优可靠,售后服务优良及相应的文化含量;产品适销对路,市场占有率高,覆盖面广;知名度、美誉度、信用度高,公众认可;形成经济规律优势,具有较强的市场竞争力。名牌是企业赖以生存的基础,是综合经挤优势的象征、它不仅体现企业而且也体现国家的经济实力。“国家竞争靠实力,实力竞争靠企业,企业资产靠产品,产品竞争靠名牌。”
Producers or operators to their own distribution of products under the business name, called the brand, which includes the product name, terms, tags, patterns, standard colors and fonts and other elements. After a brand or part of a brand is registered according to law, it is called a trademark. Brand name is the famous brand. Famous brand is an important symbol of the product of high technology content, rational use of resources, high quality and reliable, excellent after-sales service and the corresponding cultural content; product marketable, high market share, wide coverage; visibility, reputation, high credit, the public Recognition; the formation of the economic advantages of the law, with strong market competitiveness. Brand name is the basis for the survival of enterprises, is a symbol of the overall economic and social advantages, it not only reflects the business but also reflects the country’s economic strength. “National competition by strength, strength competition by enterprises, corporate assets by product, product competition by name brand.”