人们会说“成也广告,败也广告”,说得不够准确,但是反映出了企业在广告应用上缺乏理性,存在缺乏科学论证的风险。广告公司如果不能负责任地替客户着想,或者不够能力着想的话,经常会拿广告的局限性作挡箭牌。好像广告成了怪物,拥有阿拉丁神灯一样的魔力,可以带来一切,也可以带走一切。的确,广告与其他营销环节配合得好,形成合力,就有可能居功自伟,抢个头功；如果瞎做、乱来,只能起到加速败家的催化剂作用。 People will say “into the advertising, defeat also advertising,” not accurate enough, but reflects the lack of rational business applications in advertising, there is a lack of scientific evidence of the risk. If advertising companies can not be responsible for the sake of customers, or not able to think about it, often take the limitations of advertising as a shield. It looks like the ad has become a monster, with the same magical power of the Aladdin’s magic lamp that brings everything and takes it all. Indeed, advertising and other marketing links well together to form a concerted effort, it is possible to gain ground, grab a dagonggong; if done blindly, chaos, can only play a catalyst to accelerate the defeat.