据了解,世界顶级名牌服装在北京市场上的销售额总体来看并不乐观。克丽丝汀·迪奥、阿玛尼、夏奈尔、路易·威登……这些世界名牌对普通消费者来说比较生疏,有的品牌只有五星级酒店才可一见,其昂贵的价格成为消费实力的体现,穿名牌甚至成为一种现代人的生活方式。为何曾一度甚嚣尘上的名牌今季受到冷落呢?原因大致如下: 首先,近几年来人们的消费行为逐渐趋于理性,审美水准不断提升。最初买得起名牌 It is understood that the sales of the world’s top designer clothes in the Beijing market are generally not optimistic. Christine Dior, Armani, Chanel, Louis Vuitton... These world famous brands are relatively unfamiliar to ordinary consumers. Some brands are only visible to five-star hotels, and their expensive prices become consumer strength. The embodiment of the brand-name brand has even become a modern lifestyle. Why are the brand names that have once been stunned in the cold season? The reasons are as follows: First, in recent years, people’s consumer behavior has gradually become more rational, and the aesthetic level has been continuously improved. Can initially afford brand names