随着科技的发展,互联网已经改变了人们的生活方式,尤其是互联网购物让用户足不出户的购买到商品,为人们带来了极大的便利,已经成为了人们日常生活行为的一部分。而互联网购物网站也是层出不穷,但是存活下来的、发展壮大的仅是其中的一部分。影响网站用户留存率的关键一方面是产品的质量和数量的问题,另一个至关重要的点便是网站的设计以及用户体验的品质。 With the development of science and technology, the Internet has changed people’s way of life. In particular, internet shopping makes users buy products without leaving home, bringing great convenience to people and has become a part of people’s daily life. The Internet shopping site is also emerging, but survived, only one part of the growth and development. The key to influencing the retention rate of website users is the quality and quantity of the products. Another crucial point is the design of websites and the quality of user experience.