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微博客,也被称为微博,具有瞬时性,强烈的互动性,没有时空的限制的流动性等方面的优势,自推出后就受到众多网民的追捧,在新闻传播中应用十分广泛。目前在高校官方中的应用还在进一步的探索中。微博是一个开放的网络平台,开发人员可以为高校官方微博用户开发出数以千计的各种应用。不再只是写微博和看微博这么简单的任务。本文主要讨论高校官方微博传播与运营策略。
Microblogging, also known as Weibo, has the advantages of instantness, strong interactivity, and liquidity without time and space constraints. Since its launch, microblogging has been widely sought after by many Internet users and has been widely used in news media. Currently in the official application of colleges and universities are still further exploration. Weibo is an open web platform where developers can develop thousands of applications for the official microblogging users at colleges and universities. No longer just writing micro-blog and watching microblogging such a simple task. This article mainly discusses the university official microblogging communication and operation strategy.