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传播思想是人们对“传播”这一行为的认知、解释或见解,是研究我国传播学问题的新角度,这种研究方法融汇了历史、社会等因素,可以全面体察中国社会特殊的传播问题。蒙古族的传播思想限于社会生产力水平,较之同时期汉民族的传播思想发展较晚。虽然蒙古族人民很早就开始了口头传播家族系谱与关于成吉思汗声望事迹的活动,但这些都是掺杂于其他社会活动之中的自发性传播活动;而成吉思汗时期蒙古族自觉的传播活动是以个人的自觉为发端的,并以服务于新帝国的行政统治为核心。
The idea of communication is the cognition, explanation or opinion of people on “communication”. It is a new angle to study the problem of communication in our country. This kind of research method integrates the factors of history and society and can comprehensively observe the special features of Chinese society The issue of communication. The idea of Mongolian communication was limited to the level of social productive forces and was later developed than that of the Han nationality. Although the Mongolian people had long ago begun to verbally spread family pedigree and activities concerning the prestige of Genghis Khan, these are all spontaneous communication activities which are mixed with other social activities. The self-conscious communication activities of Mongolians during Genghis Khan are based on Personal self-consciousness as the starting point, and to serve the new empire’s administrative rule as the core.