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随着大众生活多元化、审美情趣的提升,使得冰雪艺术成为重要的北方冬季公共艺术表现形式,冰雪艺术的特征使得它既具有公共艺术的性质,又有与时俱进的时代感。如最具代表性的哈尔滨国际冰雪节、吉林国际雾凇冰雪节、满洲里冰雪节和北京欢乐魔方冰雪狂欢节等,甚至南方的深圳也创造条件举办世界之窗冰雪节。人们物质生活得到满足之后,精神文化生活也越来越丰富,在寒冷的冬季,闲暇时人们徜徉在这冰雪艺术的世界中,享受着冰雪艺术带来愉悦,冰雪艺术的艺术价值带动冰雪产业的发展,在我国北方长达数月的冬季里,冰雪产业发展也带动了体育、文化、交通、旅游、娱乐、饮食、酒店、购物等一系列经济产业的发展。冰雪艺术创作及国际交流也提高和增进了我国在冰雪艺术行业的影响力,冰雪艺术被赋予了很高的艺术价值和商业价值。本文主要通过分析如何提升冰雪艺术的艺术价值,来促进冰雪产业发展,提升当地的特色旅游竞争力,带动地方相关产业经济发展。
With the diversification of public life and the improvement of aesthetic taste, ice and snow art has become an important form of winter public art in the north. The characteristics of ice and snow art make it not only have the nature of public art, but also have the sense of the times with the times. Such as the most representative Harbin International Ice and Snow Festival, Jilin International Fog and Snow Festival, Manzhouli Ice and Snow Festival and Beijing Happy Cube Snow and Snow Carnival, and even the southern Shenzhen also set up the World Snow Festival. After people’s material life is met, the spiritual and cultural life is also getting richer and richer. In cold winter and leisure time, people are enjoying themselves enjoying the art of ice and snow in the world of ice and snow art. The artistic value of ice and snow art drives the development of the ice industry In the northern part of our country, months of winter, the development of the ice industry has also led to the development of a series of economic industries such as sports, culture, transport, tourism, entertainment, catering, hotels and shopping. Ice and snow art creation and international exchanges also improve and enhance China’s influence in the ice and snow art industry. Ice and snow art has been given a high artistic value and commercial value. This article mainly analyzes how to improve the artistic value of ice and snow art to promote the development of ice and snow industry, enhance the competitiveness of local special tourism and promote the economic development of local related industries.