日本美术家粟津喜代之说:“招贴是无声的宣传”。在已进入“图形化时化”的现代社会,文化招贴在文化传播领域将扮演又一重要的角色。 一、文化招贴的概念 招贴一般被认为是平面广告设计中最具典型性的设计形式。这是因为,一是招贴的幅面一般为对开、全开甚至更大的幅面,尤其适宜于设计师充分发挥个人的设计才能。二是则招贴作为户外广告的一种形式,注重强调瞬间视觉感受,同时在视觉表现手段上强调形式的丰富多样。三是招贴具有悠久而辉煌的历史。19世纪末期和20世纪前半叶是招贴发展的黄金时期,在欧美各国的社会生活中有着不同凡响的作用。四 Japanese artist Suzu Jin said: “The poster is a silent propaganda.” In the modern era of “graphicization”, cultural posters will play an important role in the field of cultural communication. First, the concept of cultural poster Poster is generally considered to be the most typical print design graphic design. This is because, first, the format of the poster is generally opposite, full and even larger format, especially suitable for designers to give full play to individual design talent. Second, the poster as a form of outdoor advertising, pay attention to emphasize the instantaneous visual experience, while the means of visual expression emphasizes the rich and varied forms. Third, posters have a long and glorious history. The golden age of poster development in the late 19th and early 20th centuries has an extraordinary role in the social life of European and American countries. four