出版社的企业化转制与发展必然要求出版社迅速转变原有的管理模式和经营方式,建立适应出版市场需要的现代企业制度。在战略管理的背景下,出版企业可以运用平衡计分卡这一先进的企业战略管理工具,实现企业战略,管理企业的核心竞争能力,发现自身的竞争优势,了解存在的差距。同时通过实施平衡计分卡,可以帮助出版企业培育长期的、可持续发展的核心竞争能力。 The transformation and development of publishers must inevitably require publishers to rapidly change the original management mode and mode of operation and establish a modern enterprise system that meets the needs of the publishing market. In the context of strategic management, publishers can use the advanced strategic management tools of BSC to realize their business strategy, manage the core competitiveness of enterprises, discover their own competitive advantages and understand the existing gaps. At the same time through the implementation of a balanced scorecard, publishing companies can help cultivate long-term, sustainable development of the core competitiveness.