黑龙江人民广播电台在2001年度,有五篇作品获中国广播新闻奖,中国彩虹奖一等奖,一篇作品获中国新闻奖一等奖;黑龙江广播剧连续十三年夺得全国评比一等奖。这是一笔财富,它记录了黑龙江广播人的创新实践,也记录了广播人对自身变革的凝重思考。面对全球背景下现代传媒变革的趋势,广播人的创新与智慧不仅要体现在节目的创优上,就黑龙江来说,更重要的是如何把创优优势转化为竞争优势、市场优势,从理论到实践,探讨广播生存与发展的可行性战略。 Heilongjiang People’s Broadcasting Station in 2001, five works by the China Broadcasting News Award, China Rainbow Award first prize, a work won the China News Award; Heilongjiang radio drama for 13 consecutive years won the national competitions first prize. This is a fortune, which records the innovative practice of broadcasters in Heilongjiang Province and also records the contemplation of broadcasters on their own reforms. In the face of the trend of modern media revolution in the global context, the innovations and wisdom of broadcasters should not only be reflected in the excellence of programs, but more importantly in Heilongjiang, how to transform the advantages of excellence into the advantages of competition and market, from Theory to practice, to discuss the feasibility of broadcasting survival and development strategy.