浏览各种传媒，关于出版人要强化“市场意识”、“竞争意识”、策划意识”、“质量意识”的提法比比皆是。这无疑是正确的，但又是不充分的。如果加上强化“理论意识”，提高理论素质，就比较圆满一些了，这里的理论，首先和主要是指马克思主义理论。为什么要特别强调理论... It is undoubtedly correct, but not sufficient, to browse a variety of media and to give publishers a reference to reinforce “market awareness,” “competition awareness,” “planning awareness,” and “quality awareness.” On the strengthening of “theoretical awareness” to improve the theoretical quality, it is more satisfactory, the theory here, first and foremost refers to the Marxist theory. Why special emphasis on theory ...