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后现代主义作为20世纪60年代以来的世界性文化思潮,对社会生活的各个方面都产生了深刻的影响,后现代主义设计由此也应运而生了。作为平面设计的构成部分,标志设计也在这股设计思潮中发生了改变,并逐渐形成了一些显而易见的设计特征:强调标志造型的复杂多变,不断创新标志设计的视觉传达形式,不断变革标志设计的设计语言,并注重标志设计的情感表达和视觉体验。总之,在后现代视域下的标志设计,已经探索出了一条新的设计之路。
Postmodernism, as a worldwide cultural trend of thought since the 1960s, has had a profound impact on all aspects of social life. Therefore, postmodernism has come into being as well. As part of the graphic design, the logo design has also been changed in this design trend, and some obvious design features have gradually emerged: the complex and ever-changing logo design, the continuous visual representation of the logo design and the constant change of sign Design of the design language, and pay attention to logo design emotional expression and visual experience. In short, in the postmodern horizon of logo design, has explored a new design road.