暑假里,琪琪有点郁闷。她特别想买一款可以通话的手表,但是妈妈不同意。电视里天天都在播放这款手表的广告,给它代言的两位小朋友是明星的孩子,因为上了一档近年来很火的亲子真人秀节目,自己也成了小童星。不过,让琪琪感到奇怪的是,从开学之后,小童星不见了,广告改成了漫画版本。这是为什么呢?身为广告公司高管的爸爸回答了琪琪的疑问。原来,从9月1日起,新《广告法》正式启动。其中规定:“不得利用不满10周岁的未成年人作为广告代言人。”那两个小童星都不满10岁,因此必须“撤离”。 Summer vacation, Kiki a little depressed. In particular, she wanted to buy a call to watch, but my mother did not agree. The television broadcasts the ad for this watch every day. The two children who endorsed it are celebrity children because they have become a child star because they have been on fire for a parent-child reality show in recent years. However, to make Kiki feel strange is that since the school, the child disappeared, the ad changed to a comic version. This is why? As the advertising company executives dad answered Kiki’s question. It turned out that from September 1 onwards, the new “Advertising Act” was officially launched. Which states: “No minors under the age of 10 should be used as advertising agents.” “Both children are under 10 years of age and must therefore be” evacuated. "