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在当前煤炭市场激烈的竞争中,煤炭销售企业之间的竞争已经从产品竞争、技术竞争、人才竞争逐步转向客户资源的竞争。客户全生命周期管理是一套获得客户、保留客户、提高客户满意度的方法,通过对客户详细资料的深入分析,不断挖掘客户的潜力和提升煤炭产品营销的效果,从而掌握更多的优质客户,达到培育客户忠诚度的目的,从而进一步提高企业竞争力。
In the current fierce competition in the coal market, competition among coal sales companies has shifted from product competition, technology competition and talent competition to customer resource competition. Customer life cycle management is a set of ways to obtain customers, retain customers and improve customer satisfaction. Through more in-depth analysis of customer details, we can continuously tap the potential of customers and enhance the effect of marketing of coal products so as to master more high-quality customers , To achieve the purpose of nurturing customer loyalty, so as to further enhance the competitiveness of enterprises.