“村红”直播卖土货网络直播已经成为众多新农人采用的卖货工具。新农人通过网络直播形式加强互动,让用户知道农产品的生产情况,还提升了农产品品牌,有利于促进农产品销售。案例:“村红”黄泽翼通过直播方式,在抓鸡空隙,对着镜头现场售卖:“网上下单,现场称重,马上发货”。“村红”直播团队用“边参观、边讲解、边玩 ”Village Red “ direct selling live broadcast network has become the live stock of many new farmers used to sell tools. New farmers through the webcast form to enhance interaction, allowing users to know the production of agricultural products, but also enhance the brand of agricultural products, is conducive to promoting the sale of agricultural products. Case: ”Village Red “ Huang Zeyi live through the broadcast, catch the chicken gap, on the scene for the sale: ”online orders, on-site weighing, shipping “. ”Village red “ live team with ”while visiting, while explaining, while playing