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国画是中华民族不朽的艺术瑰宝,它代表和传承着中国文化及中国精神,是国家软实力的重要组成部分。在社会各方面全球化发展的今天,国画需要找准自身市场定位,以推动我国文化产业在世界大舞台上的发展,继续弘扬和传承中华民族的传统文化。本文首先阐述了国画在全球化背景下寻找新的角色定位的必要性,然后详细分析了国画在全球化背景下寻找新角色定位的方法及策略,希望能够帮助国画在全球化大背景下找准自身定位,继续为弘扬中国传统文化增光添彩。
Traditional Chinese painting is an immortal art treasures, it represents and heritage of Chinese culture and the spirit of China is an important part of the country’s soft power. Today, with the development of globalization in all aspects of society, Chinese painting needs to identify its own market position so as to promote the development of China’s cultural industry on the world stage and continue to promote and inherit the traditional culture of the Chinese nation. This article first elaborates the necessity of Chinese painting seeking for a new role orientation in the context of globalization, and then analyzes in detail the methods and tactics of Chinese painting in finding a new role orientation in the context of globalization. It hopes to help Chinese painting find its place in the context of globalization Positioning itself, continue to promote the Chinese traditional culture add luster.