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国发2号文件《关于进一步促进贵州经济社会又好又快发展的若干意见》,对贵州在2020年之前的整体发展提出了明确的目标。旅游业作为贵州经济的重要组成部分,发展的方向和方式就成为贵州经济快速发展的关键之一。本文将在对贵州古镇青岩旅游开发现状简要介绍的基础上,对青岩旅游营销开发过程中所存在的问题进行分析,指出实现民族旅游营销开发与发展的意义,对实现青岩旅游营销的产业化经营提出自己的思路与对策,运用有效的营销策略开拓潜在的需求市场,推动青岩旅游营销的销售以及旅游营销的繁荣与发展,从而最终推动贵州民族旅游及经济文化的发展。
The document No. 2 of Guofa “Several Opinions on Further Promoting the Sound and Rapid Development of Guizhou’s Economy and Society” set a clear goal for the overall development of Guizhou by 2020. As an important part of Guizhou’s economy, tourism has become one of the keys to the rapid economic development in Guizhou. Based on a brief introduction to the present situation of Qingyan tourism development in ancient town of Guizhou, this article analyzes the existing problems in the development of tourism marketing in Qingyan and points out the significance of realizing the development and development of national tourism marketing. Put forward their own ideas and countermeasures, use effective marketing strategies to open up potential demand markets, promote sales of tourism marketing in Qingyan, and promote the prosperity and development of tourism marketing so as to eventually promote the development of ethnic tourism and economic culture in Guizhou.