增强整体观念,提高广播的整体宣传效益

来源 :中国广播电视学刊 | 被引量 : 0次 | 上传用户:wwj88888888
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近几年,有的同志写文章,谈论增强一个台的整体观念,提高一个台的整体宣传效益的问题。这当然是重要的。而我这里所说的整体,不是指一个台,而是指从中央台到县级台站广播系统这个大整体,即四级广播网这个整体。我认为,树立和增强这个大整体观念,提高广播系统的整体宣传威力和宣传效益,比增强一个台的整体观念,提高一个台的整体宣传效益更为重要,更值得我们研究、探讨。这是涉及广播体制的一个重要 In recent years, some comrades have written articles discussing the issue of enhancing the overall concept of one Taiwan and raising the overall publicity effectiveness of one station. This is of course important. What I mean here refers to the whole as a whole, not a single station, but a large whole from the central station to the county-level station broadcasting system, that is, the four-level broadcasting network. I think it is even more important and worthwhile for us to study and discuss more about establishing and strengthening this big overall concept, enhancing the overall propaganda power and publicity effectiveness of the broadcasting system than enhancing the overall concept of one Taiwan station and enhancing the overall publicity effectiveness of one station. This is an important aspect of the broadcasting system
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